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RF Investment Partners Closes Another Investment in Growing SaaS Platform
May 20, 2020

RF Investment Partners SBIC, LP (“RF” or the “Fund”) is excited to announce that it has closed on its third SaaS-based software platform.  The Fund partnered with Performant Capital (“Performant”) to form Dealer Holdings, LLC (the “Company”), a leader in cloud-based customer retention and mobile relationship management software solutions.

RF provided first lien debt and preferred equity to support the acquisitions and integration of MyShopManager and Unotifi.  Based in Tampa, FL, MyShopManager is a marketing optimization software platform used by independent auto repair shops to optimize existing customer outreach and engagement. Based in Houston, TX, Unotifi provides customer communication software primarily to service and repair departments of auto dealerships. 
“On a combined basis, MyShopManager and Unotifi are poised to capitalize on a strong, established market reputation and the immense value proposition of its customer communication and engagement software.  We are excited to be partnering with Performant to continue to build on the rapid growth achieved to date.” – Peter Fidler, Co-Founder and Managing Partner of RF.